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Free Email Marketing IQ Test

 
   
  
   
  
  
            
    Email Marketing IQ
    
        
        Testing your everyday Email Marketing IQ! In order to achieve success you must first discover just how much you know or don't know. Let's get started...  
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                Question 1
Email marketing is only for mid--size to Fortune 500 Companies. True
False
Question 1 Explanation:Why is this important?

This is a huge myth that everyone with a business should use email marketing as a way to remain connected with their existing customers. It's on the best ways to build your brand and expand your expertise at the fraction of the cost of conventional marketing. 
Question 2
You should always ask for permission from all contacts before you add them to your list of "subscribers". True
False
Question 2 Explanation:Why is this important?

At a "basic" level it is critical to ask for permission before you add someone to your list. You should also confirm this in your first follow-up email. And, by clearly setting expectations and explaining the benefits of your program, your subscribers are more likely to find your messages valued and relevant. All of the above should be within your best practices as it will pave the way to a solid, trustworthy and long-lasting relationship.
Question 3
How frequent should your email marketing activities be for your target audience? Every now and then
Just when I have a promotion
At least once a month
At least once week
Every single day
As I see fit
Question 3 Explanation:Why is this important?

In the vast majority of cases, more is NOT better. Your targets want to hear from you but they want valuable content. The key here is to set and then follow-up on expectations regarding frequency. 
Question 4
After someone signs-up, how long should you wait before sending your first follow email messages? Between 2 and 3 days
A week
Immediately
Question 4 Explanation:Why is this important?

Best practices indicate that you should send your welcome message within 24 hours of sign-up. Take this time to reinforce your brand and benefits of engaging with you. Present a special and timely offer/incentive. Make your first impression count!
Question 5
Do you agree that "subject lines" should be generic in order to disguise the email's intent and help to insure a greater "open" rate? True
False
Question 5 Explanation:Why is this important?

Your subject line is a critical factor in how many people will open your email BUT never mislead your subscribers. This is a huge no-no! Your subject line should be enticing and engaging to capture the reader's attention.
Question 6
The best tool to use when implementing an effective email marketing process is an __________________. Social media... Facebook, Twitter, MySpace, LinkedIn....
Microsoft Office
Autoresponder
Gmail, Hotmail or Yahoo
Question 6 Explanation:Why is this important?

This is the most critical element of an advanced email marketing strategy. This is how the savvy email marketing list managers can align his/her email program with subscribers’ needs and expectations, and creates messages and offers tailored to individual interests. The more relevant the message, the greater the response and rewards for both you and your subscriber!
Question 7
All email messages should designed to ensure optimal viewing, always highlight the key benefits of your info and offers, and always include a call-to-action? True
False
Question 7 Explanation:Why is this important?

Yes-yes-yes. You absolutely need to take "design" into account (html vs. plain text, images or not), and you absolutely need to promote your goods and services and ask for the business!
Question 8
Your own "inbox" is a great place to get email marketing ideas. Do you agree? True
False
Question 8 Explanation:Why is this important?

Yes! By observing how other marketers do it – what seems to work and engage – you can get terrific ideas and learn more about both the do’s and don’ts!
Question 9
All email marketing systems should allow you to review campaign performance metrics and analyze program success? True
False
Question 9 Explanation:Why is this important?

You can only manage what you can measure. This is both a critical issue and an opportunity! Savvy email marketing list managers will continuously fine-tune their programs based on performance
                
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Free Email Marketing IQ Test

Email Marketing IQ

	Every now and then
	Just when I have a promotion
	At least once a month
	At least once week
	Every single day
	As I see fit
	Social media... Facebook, Twitter, MySpace, LinkedIn....
	Microsoft Office
	Autoresponder
	Gmail, Hotmail or Yahoo